The search for anti-pollution actives is accelerating to counter the epidermis and correct their deleterious effects in the deeper layers. ImerCare®VitalSkin relies on diatomaceous earth, whose microporous structure blocks the penetration of particulate pollutants and protects both cells and DNA. It can also be used in Make-up power.
The way an anti-pollution treatment is formulated is essential because it can have a physical effect and act as a shield, some actives or functional ingredients act as a mechanical barrier on the surface of the skin to prevent the fixation and penetration of pollutants or irritants. Others act on more specific skin receptors, thus limiting the impact.
ImerCare®VitalSkin is a new mineral solution for make-up powders based on diatomaceous earth. Designed to prevent skin damage, it acts as a preventive solution by blocking the penetration of polluting particles into the skin. Our mineral has a unique microporous structure, offering skin cells and DNA protection against pollutants. When integrated into make-up powder, ImerCare VitalSkin significantly upgrades the value of the final product.
ImerCare® VitalSkin: the natural mineral preventive solution against major pollutants
The new diatomaceous earth grade has a superior porosity which enables a larger surface area available to trap pollutants, even the smallest ones.
- INCI: diatomaceous earth
- Cosmos approved
- Micro-Bio control via heat treatment
- Meets the demand for natural and clean beauty products
- Meets the demand for make-up with skincare benefits
- Patented solution
- Preventive action
- Effective on the most common pollutants
- Proven efficacy on DNA and skin cells
- In Vitro and Ex vivo study