“We LuV it.” – That is our new brand message. On the occasion of our company’s 125th anniversary this year, LEHVOSS is putting more emphasis than ever on its passion and closeness to customers as core elements of the brand.
The new brand message, which both originates from and complements the corporate logo, distinguishes the LEHVOSS Group by placing more focus on emotional and interpersonal aspects.
Although communication in the chemical and technical industries is typically matter-of-fact, the Group has consciously embraced this new approach. Alongside quality and high technical competence, the communication shifts its focus to the closeness to customers, partners and employees, as well as partnership and passion practiced in the company. The new brand message “We LuV it.” is vividly illustrated in the image film above.
From now on, the brand message will be applied consistently in all the company’s internal and external communication tools. This will help to further promote the culture of appreciation and respect that has been practised in the family business for years and to make it visible to the public.